Quote from her interview:
"I do believe the marketing departments play a huge role, in that they may focus more on some titles than others. We’ve all seen this internally in publishing. Yes, it can affect the rise and fall in the marketplace. Yet, there are steps any author can take to also keep a buzz around his/her book. Social media is extremely accessible, and once a person meets the right people in the social media – good things can happen as those relationships develop. In the pre-internet days, one had to depend on the marketing departments to help in the promotion of a book. Now, there are multiple outlets and ways to reach out to readers and fellow writers. My theory is that it’s in the best interest of any author to come up with a detailed marketing strategy and execute it, along with the publisher’s plan. Additionally, authors need to be prepared to promote that book for at least three to five years [after publication]."
–Dawn Fredrick, Red Sofa Literary
From Writer's Digest: Read more than 60 examples of successful query letters. Study queries that worked, and hear from literary agents on why they cut through the slush pile.
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