Tuesday, August 18, 2015

Social Selling: 1 in 4 Sales Professionals Know How to Use Social Media To Sell

via:http://blog.hubspot.com/sales/only-1-in-4-salespeople-know-how-to-use-social-media-to-sell-new-research (FULL ARTICLE)

Written by Emma Snider

Despite the hype in the sales space about social selling, adoption numbers remain fairly low. A new survey from PeopleLinx reveals that a scant 31% of reps incorporate social media into their sales process.

However, the lack of social selling adoption isn't due to a lack of interest or perceived value. It's just that reps don't know how to do it. Only 26% of respondents felt as if they knew how to use social media to sell.

Surprising? Not to Gorka Amian, business intelligence manager at PeopleLinx.

"This makes sense -- at least to me. A lot of the salespeople I meet tell me (usually in hushed, guilty tones) that they don’t understand Twitter, LinkedIn, and sometimes even Facebook," he wrote in a blog post. "They know social technologies are valuable. They feel they should be doing more to cultivate relationships with buyers. But … they’re clueless."


 My take:

Some of the tactics I have used in terms of social media and selling include:

  • Buying and posting items on Craiglist
  • Sharing items I have for sale on Facebook
  • Using Twitter to announce items for sale or special savings

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