Written by Emma Snider
Despite the hype in the sales space about social selling, adoption numbers remain fairly low. A new survey from PeopleLinx reveals that a scant 31% of reps incorporate social media into their sales process.
However, the lack of social selling adoption isn't due to a lack of interest or perceived value. It's just that reps don't know how to do it. Only 26% of respondents felt as if they knew how to use social media to sell.
Surprising? Not to Gorka Amian, business intelligence manager at PeopleLinx.
"This makes sense -- at least to me. A lot of the salespeople I meet tell me (usually in hushed, guilty tones) that they don’t understand Twitter, LinkedIn, and sometimes even Facebook," he wrote in a blog post. "They know social technologies are valuable. They feel they should be doing more to cultivate relationships with buyers. But … they’re clueless."
My take:
Some of the tactics I have used in terms of social media and selling include:
- Buying and posting items on Craiglist
- Sharing items I have for sale on Facebook
- Using Twitter to announce items for sale or special savings
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